Author: Kaishavi Rachchh

How Does SIP Trunking Work? What Is the Role of ITSP in SIP Trunking?

“There is no denying the world is moving to IP, and SIP has become the de facto solution of choice for businesses for IP connections.” This quote by Diane Myers, principal analyst for VoIP/UC at Infonetics Research, highlights the undeniable reality. Session Initiation Protocol (SIP) has become the backbone of modern business communication. Gartner Research […]

What Is Interactive Voice Response (IVR)? And How to Use It

You call a company, and hear a calm, friendly recorded voice saying, “Thank you for calling. Press 1 for billing, 2 for technical support, or speak your request.” That’s an Interactive Voice Response (IVR) system in action. What seems like a small touchpoint actually shapes the caller’s entire experience, routing them correctly, resolving simple queries […]